. . . . . . WHAT'S THE STORY
ESSENSUALS has evolved immensely since the company began in 1997 when Toni, Sacha and Christian Mascolo first recognised a gap in the market for a 'Diffusion line' of TONI&GUY.
The idea behind a second Mascolo hair-salon group was the belief that a proportion of clients (especially the younger ones) can be 'transient' and visit the competition so why not be the competition?
Originally targeting a younger market, it's price point was markedly less than TONI&GUY back then . . . think Armani/Emporio Armani.
Fast forward to the present day and with 34 UK salons and 28 international salons, ESSENSUALS is well and truly on its way to achieving its goal of becoming a highly respected and globally recognised hairdressing brand.
ESSENSUALS continues to build upon numerous accolades, including the British Hairdressing Awards London Hairdresser of the Year 2005, South West Hairdresser of the Year 2006, and Men's British Hairdresser Of The Year 2007